Guido Cenciotti-Alterocca, Chief Executive

Alterocca was founded by Guido Cenciotti-Alterocca after two years as the Marketing & Deputy Managing Director of an Italian wine import and distribuition company. Business educated in the UK, during this time he turned the business around from loss making into a profitable success.

However, sensing the economic downturn and seeing the Euro's rise relentlessly eroding margins on low-value wines, Guido decided to set up Alterocca in order to fill a very sensitive gap in the market: an agency and exclusive importer specialising exclusively in Italian wines of the best possible quality; whether a great classic or one of the many varieties that are little known in the UK .

Guido.Cenciotti-Alterocca@alterocca.com

Edoardo Amadi, Director of Wine

Edoardo has over 25 years experience as Sommelier, Wine Director and Food & Beverage Manager in top hotels, restaurants and the wine trade both in Italy and England where he was responsible for many award winning restaurant wine lists. He is on the tasting panel for various wine competitions.

Edoardo's awards are too many to mention. However, one deserve to be noted: winner of "Best of Award of Excellence" by Wine Spectators for 5 consecutive years deserves to be noticed.

Francesca Cioce, Marketing Manager

Francesca hails from a strong entrepreneurial family background in the catering industry. She acquired her initial marketing knowledge at the European Institute of Design & Communication in Rome , and she has finalised it with a BSc in Business Management & Marketing at Edinburgh Napier University . Prior to her degree, Francesca has covered a variety of managerial roles in the 5star hospitality sector.

At this point, the world of premium wines has become her greatest passion. This has led Francesca to train and work with Friarwood for six months before joining Alterocca. Francesca fits naturally in with the Alterocca`s philosophy as she always believed that Italian Wines have been misrepresented in the UK.

Francesca is responsible to coordinate all the Marketing activities of Alterocca.

Francesca.Cioce@alterocca.com

 

Bridget French, PR

Bridget French brings 15 years of experience in the UK wine industry working both on the supplier side and also on the wholesale/distributor sectors of the industry.

Bridget joined Alterocca after two succesful years spent as Brand Manager for Antinori - arguably Italy 's most pre-eminent wine producer particularly known for their ground-breaking Tignanello - with Berkmann Wine Cellars, one of the UK 's premier independent on-trade specialists with an impressive global portfolio.

Bridget.French@alterocca.com

 

Simona Gornati, Chief Designer

Simona graduated in Visual Arts at the Liceo Artistico di Arluno (It) in 1989 with distinction. She has over 15 years of graphic and web design experience, which she brought to Alterocca to lead our design team.